Campaigning Masterclass, 24th June

We are pleased to announce our first bit of transatlantic training. Working with Toronto’s thepublic and the WCVA’s Voices for Change programme we’ll be delivering a Campaigns Masterclass on June 24th in Cardiff.

Details, including how to book one of the few remaining places are below.

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Campaigning Masterclass

24 Jun 2011

Trainers: Alison Goldsworthy & Sheila Sampath
Duration: One day, 9:30am – 4pm. The morning session will be a formal training session and the afternoon will be a chance for bespoke support and work in small groups on individual campaigns.
Venue: Baltic House, Cardiff

 

Who is this course for?
This course is designed for those working in the voluntary and community sector who are looking for strategic and inspiring ways to mobilise their supporters and create social change. It is aimed at those who already have some experience and understanding of campaigning and who are working on a campaign at present or will be doing so in the near future.

Aims
To give participants an overview of strategic campaigning and provide tools and planning techniques they can use to mobilise both activists and policy makers.

Content
Armed with a strong idea and a targeted strategy, your message has the power to inspire dialogue, create understanding and foster social and political change. This interactive and participatory workshop will introduce the fundamentals of strategic campaigning and allow participants to explore and develop their own campaign objectives, messaging and tactics. The result is the basis for creative work that excites, inspires and engages your audiences.

Learning Outcomes
By attending this course, you will be able to:

• Become familiar with the elements of strategic campaigning
• Make distinctions and draw connections between ideas, strategy, tactics and design
• Think more strategically about your organisation’s story, message and targets
• Apply these concepts to your own work in mobilising both the public and politicians and policy makers.

Cost: £32

To download an application form, please click here.

About the facilitators
Allison Goldsworthy, Director, Task2

Allison was named as one of PR Week’s 29 under 29 in 2010 for her work as Director of Communications and Events at the Kidney Wales Foundation. The Organ Donation campaign she ran there with Freshwater PR scooped two CIPR Cymru Gold awards. Previously, as UK Campaigns Manager at Leonard Cheshire Disability, Alison was involved in the attitude changing creaturediscomforts.org campaign that won a prestigious Third Sector award. Alison also helped develop then implement a ground breaking approach to local campaigning, now widely cited as best practice within the sector. An active Liberal Democrat, Alison is Deputy Chair of the party’s Federal Executive.

Alison regularly comments on political issues for the media. She has appeared on BBC News, BBC Radio Four’s PM programme, the Politics Show, ITV News, BBC World Service and the Welsh political programmes Dragon’s Eye and Sharp End.

Sheila Sampath, Principal and Creative Director, The Public
www.thepublicstudio.ca

Sheila has been crafting creative for social good since 2003. Former chair of the board at the Toronto Rape Crisis Centre/Multi-cultural Women Against Rape, she has a background in grassroots anti-oppression activism, which she incorporates into her strategic approach to graphic design and popular education. She is the editorial and art director of award-winning magazine, Shameless — Canada’s feminist voice for young women and trans youth. Sheila is actively involved in local art and music communities, performing and touring in Toronto feminist band, Betty Burke.

Sheila holds a diploma in graphic design from the George Brown College School of Design and an Honours BSc. in Sociology and Psychology from the University of Toronto. Her work as a designer has been widely recognized and awarded by
the Registered Graphic Designers of Ontario, The School of Design and the UTNE Reader. She was the creative lead on The Public’s Check It Out, Guys campaign, winner of the 2010 Transguys Community Award for best action campaign.

Alison and Sheila are both members of the British Council’s future leaders network - TN2020